Universal Studios is bringing a new theme park for kids to the Dallas area
Last year, Frisco opened its first H-E-B. Now it's planning on opening its first theme park.
Universal Parks & Resorts announced today that it is proposing a new theme park designed for young children in Frisco, a city that is part of the Dallas-Fort Worth metro area.
According to a press release, the park will be designed to be, "more intimate and engaging for younger audiences and will be sized for a regional audience."
The proposed theme park will be on 97 acres of land recently purchased by the company. This is smaller than Universal's other resort destinations. There are also plans for an adjacent theme hotel.
"The entire area is intended to have a completely different look, feel, and scale than Universal's existing parks and will appeal to a new audience for the brand," the company states in the release.
The company notes that it chose Frisco because of the city's growing population and ability to attract businesses to the area. According to World Population Review, Frisco is one of the fastest-growing cities in America, growing at a rate of 3.85% annually.
“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” said Frisco Mayor Jeff Cheney in the release. “This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors.”
The proposed location will be east of the Dallas North Tollway and north of Panther Creek Parkway.
“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, president, New Ventures, Universal Parks & Resorts in the release. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”
Written by Ryan Nickerson from the Houston Chronicle: https://www.houstonchronicle.com/news/houston-texas/trending/article/frisco-universal-theme-park-dallas-area-17711472.php